Event Management Platform 2.0

Event Management Platform 2.0

Business solution design

Business solution design

I was responsible for the functional and UI/UX design for our clients’event management platform 2.0 design- a platform to ensure streamlined event planning and compliance with relevant regulations.


I was responsible for the functional and UI/UX design for our clients’event management platform 2.0 design- a platform to ensure streamlined event planning and compliance with relevant regulations.


Timeline

Q1 2024

Timeline

Q1 2024

Solution

Event management platform

Solution

Event management platform

My role

Functional solution delivery

My role

Functional solution delivery

What I did

Product design

Function design
Heuristic UI/UX audit
Interactive prototyping

What I did

Product design

Function design
Heuristic UI/UX audit
Interactive prototyping

What is event management platform?

What is event management platform?

An event management system is a platform or suite of tools that helps pharmaceutical companies efficiently plan, execute, and manage various types of events within compliance and regulatory framework.

An event management system is a platform or suite of tools that helps pharmaceutical companies efficiently plan, execute, and manage various types of events within compliance and regulatory framework.

Context

Context

“We need an integrated platform to legally manage our events”

“We need an integrated platform to legally manage our events”

Policy: Urgent need for a localized solution

To respond to and cooperate with the government‘s data security management policy (PIPL), our client needs to separate China relevant business data and management process from global solution and migrate apply China local solution.


Business: one-stop management

Pharmaceutical companies organize a wide variety of different types of events. Currently, our clients have completely different processes for large and small events, and users need to log in to different platforms in different steps. Therefore, an integrated platform would significantly enhance the efficiency of the business.

Policy: Urgent need for a localized solution

To respond to and cooperate with the government‘s data security management policy (PIPL), our client needs to separate China relevant business data and management process from global solution and migrate apply China local solution.

Business: one-stop management

Pharmaceutical companies organize a wide variety of different types of events. Currently, our clients have completely different processes for large and small events, and users need to log in to different platforms in different steps. Therefore, an integrated platform would significantly enhance the efficiency of the business.

Major issues

Major issues

We interviewed clients to better understand pain points in the current process.

 


We interviewed clients to better understand pain points in the current process.

Lack of automation and mobility

Many steps still require offline manual input, which leads to additional work load

Lack of automation and mobility

Many steps still require offline manual input, which leads to additional work load

Scattered process management tool

Throughout the E2E event management process, users have to log in different platforms for data input and transfer

Scattered process management tool

Throughout the E2E event management process, users have to log in different platforms for data input and transfer

Limited data visibility and quality

It is difficult for user to trace event progress and event data, which diminishes the user control over the process and restricts valuable business insights

Limited data visibility and quality

It is difficult for user to trace event progress and event data, which diminishes the user control over the process and restricts valuable business insights

Process

Process

Final Design

Final Design

Given that event management system needs to carry a variety of functions, only the featured functions catering to client pain points are demonstrated below.

Speaker/Non-speaker management

Automation

Automation

Data Visibility

Data Visibility

Increased data consistency across systems

If user wants to create a speaker, user needs to first search for this HCP in client database. If this HCP is already maintained by database, user needs to upgrade it as a speaker and fill in additional information required for speakers instead of directly creating the profile from scratch. This keeps information of the same HCP consistent across different systems and thus helping producing more insight.

Data duplicates detection by automatic checking

Currently, user always create multiple records for the same speaker (healthcare professional) with slightly different information (hospital name, address, etc.) In future solution, system will automatically detect name duplicates upon speaker creation.


Event management

Mobility

Mobility

Data traceability

Data traceability

Integrated process

Integrated process

Increased mobility

The mobile-end design increases user’s mobility and supports users to apply or process the event from anywhere.


Synchronized process for large and small events

User can use the same platform to apply for both large and small events, with all steps required for both categories included in the application process.

Event traceability

Event applicant can track the progress of this event for better control of the process.

Logistics management

Integrated process

Integrated process

Mobility

Mobility

Previously, if user applies for a large event, he/she would need to log in another logistics platform for logistics booking. In the future, user can directly apply for logistics on the same platform.

Event Execution

Automation

Automation

Mobility

Mobility

Event tools send back the attendee sign-in data, e-contract, event photos and other materials of online and offline events as supporting materials, user must confirm these material before raising speaker payment request

Next project

Diagnosis Guidance Solution

View Case Study

Next project

Diagnosis guidance solution

View Case Study

Let's talk

Drop me a line

Let's talk

Drop me a line